Distinguish Marketing Persoalan Vs Marketing Research Problem

Difference Between Marketing Problem Vs Marketing Research Problem

Following image highlights eight important points used to distinguish between marketing masalah vs marketing research (MR) problem.

Image credits © Prof. Mudit Katyani.

Difference between marketing masalah and marketing research masalah is based on the following eight points:

1. Meaning of marketing masalah and marketing research problem.
2. Wide and narrow scope.
3. Who can solve the problem?
4. What problems they include?
5. Availability of data and its relation to their studies.
6. Cost and time-consumption.
7. Whether the masalah is of serious nature or not?
8. Their interrelationship.

Now let's differentiate marketing masalah and marketing research problem.

1. Meaning :
   1. Any masalah related to marketing of goods, and service is called a marketing problem.
   2. A marketing research masalah is the one which is selected for a detailed study.
2. Scope :
   1. The scope of a marketing masalah is very wide. It includes all the marketing activities.
   2. The scope of a marketing research masalah is narrow. It only includes the masalah under study.
3. Solved by :
   1. Marketing masalah can be solved by the regular staff or employees of the company.
   2. Marketing research masalah can only be solved by qualified and trained staff.
4. Problems about :
   1. Marketing masalah includes problems about; the product, price, place and promotion.
   2. Marketing research masalah includes problems about conducting research i.e. selecting a sample, selecting a method of a survey, etc.
5. Data :
   1. Marketing masalah can be studied even if data is not available.
   2. Marketing research masalah cannot be studied if proper data is not available.
6. Cost and time :
   1. Study of a marketing masalah is not costly and time-consuming.
   2. Study of a marketing research masalah is costly and time-consuming.
7. Seriousness :
   1. All marketing problems are not serious. Some problems are temporary and other problems can be solved easily.
   2. All marketing research problems are serious. These must be solved quickly else the company will suffer a loss.
8. Interrelationship :
   1. All marketing problems are not marketing research problems.
   2. All marketing research problems are marketing problems.